a UX designer with a BSc in Computer Science and an MSc in Human-Computer Interaction from University College London.

I specialise in transforming digital confusion into seamless, intuitive experiences that users actually enjoy. Whether it's crafting clean interfaces, running usability tests that your grandma could ace, or turning user research into design gold, I’m all about making digital products actually work for people. Let’s make the web a better place—one witty interaction at a time.

After all, life’s too short for bad UX (and endless loading spinners).

Ride Together

Fostering Safety and Community for Urban Cyclists
(Designed a mobile and web platform to enhance cyclist safety and social connection.)

Mobile app screens showing a bike ride tracking app, with stats on trees saved by cycling, and a display titled "Hackney's Forest" counting down time left for a tree planting event, alongside a digital screen displaying trees saved.

Laptop displaying a website for customizing sports equipment, featuring a flip chart for a sports field design.

Illustration of a manual wheelchair with an added smart arm system called Embracer, including a robotic arm mounted on the wheelchair for assistance.

Kick & Konnect

Connecting Local Athletes through Simple, Engaging UX"
(Built a user-friendly platform for organising and joining football events in local communities.)

Embracer – Disability Interaction (Product Design)

Designing Assistive Tech for Accessibility and Independence"
(Created a smart arm system to support people with Motor Neurone Disease through intuitive UX.)

Jaudi - (End User Application)

Optimising a Cross-Border Fintech App for Trust and Accessibility
(Enhanced user flows, branding, and accessibility to streamline remittance and improve customer confidence.)

Illustration with the word 'plural' in large black text and abstract shapes, lines, and plant elements in black, white, and shades of blue.

Jaudi - (RemOps) - COMING SOON

Streamlining Cross-Border Operations and Compliance Management
(Designed a comprehensive admin system with role-based dashboards, entity-centric reporting, and unified compliance workflows to manage transactions, agents, PSPs, and regulatory requirements across multiple jurisdictions.)

PluralAI

Aiding in the redesign of a GenAI Platform to Win £200k+ in New Business
(UX/UI documentation, drove stakeholder collaboration, and secured a major enterprise contract after launch.)